Frequently Asked Questions

What is Business Coaching?

Business coaching is a professional, collaborative relationship between a business owner or leader and a trusted coach/advisor. The overall purpose of the relationship is to foster change, both personal and professional, that will open doors to new levels of growth and profitability.

Coaching is about expanding a business owner’s or leader’s capacity to reach his or her goals and discover untapped personal resources, through a solid commitment to change and a willingness to be held accountable.

What role does a great business coach play?

A great Business Coach first and foremost stands 100% committed to a business owner’s and/or leader’s success and personal growth. They are a trusted collaborator and thinking partner who adds perspective and reason, while carefully analyzing a business and providing a clear picture of “where we are now compared to where we want to be”.

The business coach collaborates with the business owner to discover what’s missing and develop a plan of action, to build a framework for development of leadership skills, marketing and selling systems, customer service effectiveness, organizational structure, human resource strategies and financial analysis.

The ultimate goal is to ensure that business owners are gaining confidence and peace of mind by making the right choices that will get the right results, every day. At ground level it’s about holding business owners accountable to become the leaders they must to be in order to become transformational game changers instead of just game players. Summed up – it’s all about playing to win!

Why choose a PBCA Certified business coach?

The PBCA (Professional Business Coaches Alliance) is a world class organization of certified professional business coaches dedicated to helping business owners achieve outstanding success in their businesses and their lives. They are passionately dedicated to the success and advancement of their profession, their members and the business owners they serve. The fundamentals of business coaching, attention to personal growth, and strategies for business effectiveness form the basis of the PBCA business coach training.

Each PBCA business coach has access to nearly 500 specific strategies and systems designed to help business owners and leaders grow in every area critical to their company's success. Member coaches of the alliance share their knowledge and experience across a wide spectrum of backgrounds and business experience which enables each business coach to call upon a high level of expertise when necessary to support their clients.

What services does Infinite Ping provide?

We customize our service to fit your need and the needs of your organization. Don't see what you are looking for, let's talk.

  • 1:1 Deep Dive business owner/leader coaching
  • Organizational development
  • Strategic planning and implementation
  • Succession/Exit planning
  • HR assessments and training
  • Conflict intervention
  • "Ambition Alliance" group coaching
  • Seminars, workshops and speaking
  • Sales and marketing training
  • Business Effectiveness Evaluations
  • Extended DISC behavior assessments
  • and more!
What types and sizes of businesses does Infinite Ping work with?

Infinite Ping will customize training for almost any organization. A typical client would employ 5 – 100 staff with revenues between $500,000 and $50,000,000. However, the Ambition Alliance, our group coaching option, is a viable and cost effective alternative to one on one coaching, and very suitable for smaller companies.

Infinite Ping's many strategies and systems, designed and proven to increase profits and growth, fit a wide spectrum of business types including:

 Construction and TradesNon-ProfitManufacturing
Logistics and Material HandlingRetailSupply Chain
Fabrication Shops Education Professional Services and many more!

Infinite Ping also offers start-up coaching to assist entrepreneurs with new business initiatives.

What's in it for me?

Most business owners think a business coach is not for them. But then, most new business owners fail. The attrition figures are scary. One-third will go bust in the first 2 years, half within 5 and two-thirds within 10 years. You know the very definition of business coaching? It is to guide you (business owners and leaders) to achieve better results and reach your Impossible Future. Every owner or leader needs someone in their corner, a confidante and professional counsel to support them when times get tough and to cheer them on when things are rolling.


It is all in the name, COACH…


C is for confidence. Your business coach will help you clarify your vision for your business. They will be your confidential sounding board as you develop and put in place your business plan. From their experience they can guide you to more confident decision-making and true visionary leadership of your enterprise. Your business coach cares about you and your success and is committed to helping you fulfill your ambitions and dreams. There is no hidden agenda; they only care about your success.


O is for objective. Your business coach is an objective, outside observer. They will guide you with suggestions and timely feedback to achieve better short, medium and long term objectives. Smarter objectives will ensure you stay focused on your vision. All businesses are acts of creation and happen in two parts. First they are created in your mind, through your vision and secondly they are created in reality. All too often, business owners micro‐manage the parts of a business where they feel most comfortable. Your business coach will prompt you to step back and look at the ‘big picture’.


A is for ask. Your business coach will not impose ideas or solutions on your business. That is the role of specialist consultants, rather they will ask you the right questions at the right time to clarify your thinking, your ideas and guide your actions. As a leader you are the conductor of your own orchestra. You may think of yourself as violinist or percussionist, but when you start a business you must step out of your comfort zone, take on new responsibilities and learn new skills. Your business coach will remind you of the baton when you reach for the bow or the stick. They will be your teacher in this daunting position, up front, taking the lead, achieving total harmony.


C is for cash. Cash is the lifeblood of business. Businesses fail because they bleed to death through insufficient cash flow. Turnover is vanity, profit is very nice but CASH IS KING. Your business coach will ensure you always have your finger on the pulse of your business, that you don't procrastinate or focus only where you feel comfortable. Your business coach will be your cheerleader. There will be tough decisions, long hours and hard work. They will support you, encourage you and listen to you when you need someone to be on your side. The bottom line is that your business coach will bring in more cash.


H is for honing. Nobody gets better at anything without quality feedback. Think of your driving skills! You were never better than when you qualified for your license and you've been slipping into bad habits ever since. You can't afford bad habits when driving your business. Your business coach will guide you to hone your management skills, to develop professionally, as you get the job done. When you are sawing wood it is essential to stop regularly and sharpen your saw. Decision-making, planning and organizing, delegating, leading meetings and time management are just some of the key saws for the business leader. They all need regular sharpening.

What forms of payment do you take?

We accept:

  • All major credit cards except American Express
  • Online payments through PayPal
  • Company Checks
What do we do when we meet?

Initially, you meet with your coach on a weekly basis, and the focus is getting to know each other so that the coach learns your business strengths and weaknesses. Then together, once we have identified the areas of greatest need and have identified some untapped opportunities, we develop an action plan for moving forward. This is followed by assigning you specific actions to take before next week's meeting.

Every meeting we discuss your prior week, i.e. what you specifically did to move your business forward, exchange ideas about upcoming projects or challenges, and develop another action plan for the upcoming week.

Is "coaching" another name for consulting?

No. While a business coach definitely does some consulting, a consultant generally does not coach. To use a sports analogy, a football coach never touches the ball during a game; the coach helps the players to do their best. A special team however, is like a consultant; they are called in to perform a specific task during the game and are actually on the field.

Typically, a consultant is project/problem specific, and details findings in a report. Some consultants are specialists dealing with a certain area of a business. For example, a consultant might be able to tell you how to eliminate waste in a manufacturing process or design your website. Other consultants are generalists working on a range of issues, but again there is a specific deliverable in mind, a report or a recommendation to make a specific change or set of changes to a business. The consultant generally leaves behind a report that the client then implements on their own. Consultants are specifically valuable to a company when they need a certain expertise for a short period of time and where it is not economically justified or even feasible to maintain this level of expertise in house.

A coach doesn't concentrate on a single area, doesn't necessarily prepare formal reports, doesn't concentrate on ONLY the business, and doesn't leave once a specific project is completed. A coach is there for you - 24 hours a day - to help you, guide you, motivate you, improve you, your effectiveness, and improve your entire business. The coach's primary goal is capability building, helping the business to be self sufficient, so that the staff can solve issues on their own and to become capable of sustaining that improved performance.

"Improve me and my business." What does that mean?

As the owner, it is up to you to lead your company to where you want it to be. However, you may not be conscious of all of the areas of your business that, if addressed, can have massive results. Very often, business owners like you are too busy doing the everyday tasks.

We will help your maximize your strengths. You will be trained on leadership, relationships, strategy, motivation, productivity, and organizational skills.

Your coach also focuses on your personal life. The business world has seen thousands of great leaders that are miserable with their personal lives, and the effects are disastrous. The line between your business and personal life is too closely connected to ignore the effects on each other.

This sounds like a miracle cure. It has to be "too good to be true..."

That's up to you. Think back to the dreams that you had when you started your business. Do you have the same passion now that you did before? Probably not.

The coaching process - by combining your pursuit for personal excellence with excellent business strategies - is the best of both worlds. Once you know what you want in your life, develop a plan that will provide it, and take congruent actions on a daily basis, your enthusiasm returns. It becomes fun again, and your profits climb!

There's NOTHING like it.

I'm already doing well. Why do I need a coach?

You may not need a coach. You may not even be "coachable", i.e. you may already "know everything." However, every top performer in the world - from top athletes, to the President of the United States - has mentors, coaches and advisors.

In studies of successful individuals, certain characteristics are always found: They are always goal oriented, they are always very persistent, and finally, they always have a person or group of persons that they meet with regularly to brainstorm and learn!

Simply ask yourself: On a scale of 1-100, "how do I perform right now?" If your honest answer is less than 100 - a coach can help you. Period.

Why does the coaching process take a minimum of a year?

The process is not a magic wand. Certainly, you have been to a seminar and left recharged and planning wonderful changes. Almost as certain is that you probably forgot everything from the seminar within ninety days. We all do it.

Creating lasting change is a process of acquiring skills and developing positive habits. As Aristotle said, "We are what we repeatedly do. Excellence then is not an act, but a habit." Coaching is a process to get you to develop positive congruent habits that maximize your life and drive your business forward.

The process is important in creating real change that lasts.

What about the rest of my team? Do you offer anything for them?

Absolutely. We have seminars and workshops to improve every area of your business depending on your needs.  In addition, we have assessments to ensure that you are building the best team possible.

For our seminars, we offer topics such as team and morale building, developing the mission and vision, marketing more effectively, sales effectiveness, customer service excellence, personal effectiveness, leadership, goal setting, and many more.  We can custom design them for your particular business also.

Getting input from your employees in each area of your business goes a long way to them taking a level of "ownership" in the success of the business and it empowers them.  Since they will have ownership in the ideas that develop, they will have a personal interest in the success.  The results can be incredible.

In addition, we are available to work one-on-one with some of your key people in areas that challenge them!

I'm not sure that it applies to my industry/market...

Coaching only applies to your business if you want:

  • More prospects inquiring about your service or product,
  • To sell a higher percentage of these leads,
  • To serve your customers so that they buy more often,
  • Better control of your profit margins,
  • To be a better leader,
  • Better systems to run your business,
  • More effective, engaged employees,
  • To make more and work less.

If these don't apply to your industry - then perhaps coaching won't apply to your industry/market.

How much does coaching cost?

In most cases - nothing! In fact, you should be able to make more than enough in the growth of your company to pay for the coaching. And, the results last for years after the coaching process has ended. It's the greatest investment that you will ever make!

Here's how working with us helps you and your company grow...

We work with you, the owner, on a regular basis (weekly, semi-monthly, monthly, or quarterly as needed) to set goals, plan with you, strategize with you, prepare action plans, and hold you accountable, to get you and your business performing at the highest levels.

We are not magicians. We will not promise that by simply hiring us or attending one of our workshops that you will achieve instant prosperity. But we do promise that the application of the basic tenets of successful businesses that we implement will do FAR more to move you to your goals than any consultant, seminar, or discussion with a relative can!

In working with us over the next year, we will help you: drive more people to your business, sell to them more effectively, service them better so they buy more often, and manage your finances - better than you ever have previously. In addition, you will have more money and free time to do things outside of work that you enjoy.

We are very proud to say that we have never lost a client - and we maintain a pledge to NEVER lose a client - because what we do works! Therefore, it is important that we only work with business owners that are serious about winning the game of life and the game of business.

Why work with Infinite Ping?

Are you STIFLED by being stuck - day in and day out - working "IN" your business, doing all the DRUDGE WORK and never getting ahead?

Wouldn't you rather be working "ON" your business - developing and implementing those actions that make the BIG DIFFERENCES in profitability and personal freedom and noticing WEEK-to-WEEK PROGRESS?

Just like you, the majority of business owners are stuck in the first "mode" - so busy doing the day-to-day work "IN" their business that they never have time to work "ON" improving it. It's no wonder that so many small business owners become exhausted and give up!

Infinite Ping helps you overcome these frustrations by working with you to:

  • Identify your personal and business dreams for you and your company,
  • Develop a plan to work towards these dreams
  • Make incremental but continuous progress against the plan
  • Drive more potential customers to your business,
  • Sell to a higher percentage of them,
  • Service them better so they come back again and again,
  • Hire, train, and motivate your staff better than you ever have,
  • Systemize your business to free up your time,
  • Create a better balance between work and home,
  • Become a better leader,
  • Understand and manage your finances better,
  • PLUS MORE.....


And we do all this one small, manageable, step at a time. Infinite Ping has hundreds of tools to ensure that you take ACTION on your plans to improve in all of these areas!

Going it alone is no longer an option in today's fast-paced business world. In fact, YOUR COMPETITORS may be considering working with a business coach right now! In order for you to compete now as well as have a business that survives for your successors or gives you the maximum possible sale price, having a business coach is crucial.

The dreams that you have had CAN come true, but it will take some EFFECTIVE hard work on the small things that matter most to push you onto the escalator. If you are busy putting out fires every day, the days will turn into years, and you will regret it later. It has happened to millions of business owners before you. DON'T let it happen to you!

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